The Effectuator

This app helps you to develop entrepreneurial ideas and business opportunities in a more ‘effectual’ way that can produce stronger and more innovative outcomes.

Drawing on the principles of effectuation research the app provides an entrepreneurial framework by getting you to develop your own ideas by taking you through a series of steps. The ultimate goal is to get you to imagine more entrepreneurial possibilities and make better use of your means (i.e. who you are, what you know and who you know).

This app was developed as an educational tool jointly by The University of Sheffield and The University of Winchester, and funded by Enterprise Educators UK (EEUK).

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